Two airlines recently displayed a ‘gift’ for connecting with fliers. Both promos resulted in considerable press ink and hundreds of thousands of impressions via YouTube, Twitter and other e-outlets.
Spanair and its agency decided to surprise, or rather stun, customers who flew late Christmas Eve from Barcelona to Las Palmas with an array of individually selected Christmas presents coming off the conveyor belt as they waited for their luggage. See how it all unwraps…
KLM gets props for exercising its Social Media chops in a recent campaign at Amsterdam’s Schipol Airport. When KLM travelers shared travel plans via Foursquare or Twitter, the airline used additional social media info from profiles to come up with the perfect (small) gift, which airlines staffers then hand delivered to surprised passangers at airport gates.
